Avengers’ marketing strategy earns big
A man in a leotard, a green monster, a Norse god and a Playboy made $642 million in a week. The Avengers broke records its opening weekend and outperformed both Harry Potter and the Deathly Hallows: Part II as well as The Dark Knight. Although the film’s publicity was years in the making, Marvel Studios has nonetheless succeeded in translating the entire Marvel universe to the big screen, and has made billions in the process.